With the unprecedented growth of the internet over the last two decades, e-commerce has exploded and millions of people started their own business online.
Among the leading advertising companies used by online marketers is Google’s AdWords. Proven to significantly increase revenue flow for its clients, they enable product ads to be more visible and noticeable to web users. Upon entering a set of predefined keywords, a netizen will see a matched product’s name, description, and a url leading to its website.
However, not all types of ads are readily endorsed by Google AdWords. They impose a set of restrictions on their clients, including the filtering of content, verification of the product’s credibility, and faithful compliance to issued bills.
To prevent your account from being completely put down, here are a few tips to avoid the primary causes why advertisers are banned by AdWords.
1. Refrain from putting up misleading ads
Be sure to actually provide what your ad promises. Google doesn’t tolerate advertisers who take advantage of possible customers with the use of offers that are too good to be true. For instance, there are sites who pledges free downloads (ie. e-books, videos, songs, etc.) but requires you to download and run another software that will not really give you the thing you wanted in the end.
2. Stay away from trademarked terms and keywords
Have confidence that your product can be marketed without clinging into other prominent product’s branding. There are big companies who take offense with the usage of their trademarked keywords in unsanctioned businesses’ ads. Thus, AdWords take down the promotional materials of clients who wrongfully link themselves with the likes of Gucci, Apple, or Disney simply to set their product apart from their competitors.
3. Keep your website user friendly
Google screens the product websites that they are asked to promote, giving a distinct priority on its quality. Refrain from designing your site in such a way that it appears too cluttered of unorganized content or adorned with too flashy designs. Its loading speed and overall convenience for users must also pass set standards. Furthermore, AdWords can take issues with sites that are filled with added advertisements not covered by the client’s initial proposed terms.
4. Do not attempt to sell fake goods
It is lawfully prohibited to vend products that are mere imitations of more prominent ones. Even in the industry of online selling, business owners must be consistent with such regulations. This is why AdWords will not allow its services to promote illegal counterfeit goods. Violators often portray their fake products as genuine, even offering low-cost packages that seem inviting at first.
5. Settle payment for invoices on time
Depending on the client’s availed terms (ie. Cost-Per-Click, Pay-Per-Click, Cost-Per-Mile, etc.), Google will issue a monthly invoice that covers the expenses of online promotion. In order to sustain the efficient service provided by Google, one must promptly deposit payment for the continuous visibility of their ads.
Most often there not, the promotional materials of clients who do not have a clean track record are immediately taken down.